adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
VAMPIRE WEEKEND COVERS POST MALONE’S “SUNFLOWER” (VIDEO)
In their triumphant return to music making, Vampire Weekend blended 3 “Sunflower” songs together to make this song.