Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
Executive Presentation (5 min) of my Capstone Project at the Daniels College of Business, University of Denver
How can small, family-owned businesses compete against Amazon, Google, Facebook, Microsoft, and Apple? My suggestions…
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iPod lovers, welcome back! The new iPod gets 256 GB of storage (that’s more than ever), a physical home button, and it supports group FaceTime calls, Apple Arcade, and music. Available in 6 colors.
adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.