How can small, family-owned businesses compete against Amazon, Google, Facebook, Microsoft, and Apple? My suggestions…
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STRENGTHENING COMMUNITIES WITH TECHNOLOGY AND MARKETING (VIDEO)
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ADIDAS + BEYONCE: I PREDICTED IT (PDF)
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA
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Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
JOHN WICK DIRECTOR SHOOTS “SNOWBRAWL,” AN EPIC SNOWBALL FIGHT ON iPHONE 11 (VIDEO)
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Amazing short video shot entirely on mobile!
VAMPIRE WEEKEND COVERS POST MALONE’S “SUNFLOWER” (VIDEO)
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In their triumphant return to music making, Vampire Weekend blended 3 “Sunflower” songs together to make this song.
JONNY IVE ANNOUNCES NEW DESIGN FIRM, DEPARTURE FROM APPLE (VIDEO)
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For years, Ive has been hugely influential to Apple’s hardware design and software development and deployment. Yesterday, he announced his departure from the company to start a new design firm. Without Ive, will Apple have the same focus on intelligent design? Steve Jobs described Ive as, “not just a designer. That’s why he works directly for me. He has more operational power than...
