Sarah Sellers, the runner up to last year’s Boston Marathon (unsponsored), makes the case that being busier makes her faster. Click here for full article. Is there something to be said for this type of balance in business/life?
adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.
Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
Meet Alamosa’s newest mural, “Jade’s Alamosa Adventurer,” a 7-panel piece in Downtown Alamosa that celebrates local culture and tourism, encouraging interaction and online sharing through “selfie-stations.” What a treat to lead this effort – from initial design, to community fundraising, and through to execution. Check out the video below to see the...
Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.
I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.
To top it all off, I am America's top athlete in the duathlon (2022 - present), having earned All-American honors 3x, and current Team USA Triathlon Captain.