Sarah Sellers, the runner up to last year’s Boston Marathon (unsponsored), makes the case that being busier makes her faster. Click here for full article. Is there something to be said for this type of balance in business/life?
adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
There’s a famous soccer saying in Merseyside: You’ll Never Walk Alone. Under the leadership of Jurgen Klopp, Liverpool put together one of the best comebacks in sports history yesterday, sending Lionel Messi and his Barcelona side back to Spain, trophy-less. Click here for the full description of what it was like to be at Anfield.
For years, Ive has been hugely influential to Apple’s hardware design and software development and deployment. Yesterday, he announced his departure from the company to start a new design firm. Without Ive, will Apple have the same focus on intelligent design? Steve Jobs described Ive as, “not just a designer. That’s why he works directly for me. He has more operational power than...
After graduating with my MBA in brand strategy, I had several offers to join big, multinational companies and marketing agencies. But there’s something deeper about continuing the family legacy. Teaming up with my brother, Josh, we are taking our family telco (founded in 1926) into the modern century. We are 4th generation in our family to run this business. Read the article from the...
Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.
I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.
To top it all off, I am America's top athlete in the duathlon (2022 - present), having earned All-American honors 3x, and current Team USA Triathlon Captain.