Researchers at the Technical University of Munich in Germany have developed tattoos that change color in response to changes in body chemistry. Click here for full article.
TATTOOS THAT GIVE REAL TIME HEALTH FEEDBACK
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ADIDAS + BEYONCE: I PREDICTED IT (PDF)
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
HUMAN-AI COLLABORATION MORE EFFECTIVE THAN EITHER WORKING ALONE: STANFORD STUDY
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In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...
JOHN WICK DIRECTOR SHOOTS “SNOWBRAWL,” AN EPIC SNOWBALL FIGHT ON iPHONE 11 (VIDEO)
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Amazing short video shot entirely on mobile!
DIGITAL STRATEGIES FOR SMALL BUSINESS
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I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.
VAMPIRE WEEKEND COVERS POST MALONE’S “SUNFLOWER” (VIDEO)
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In their triumphant return to music making, Vampire Weekend blended 3 “Sunflower” songs together to make this song.
