Researchers at the Technical University of Munich in Germany have developed tattoos that change color in response to changes in body chemistry. Click here for full article.
TATTOOS THAT GIVE REAL TIME HEALTH FEEDBACK
T
Read more
ADIDAS + BEYONCE: I PREDICTED IT (PDF)
A
adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
APPLE LAUNCHES FIRST iPOD IN FOUR YEARS (VIDEO)
A
iPod lovers, welcome back! The new iPod gets 256 GB of storage (that’s more than ever), a physical home button, and it supports group FaceTime calls, Apple Arcade, and music. Available in 6 colors.
DIGITAL STRATEGIES FOR SMALL BUSINESS
D
I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.
HUMAN-AI COLLABORATION MORE EFFECTIVE THAN EITHER WORKING ALONE: STANFORD STUDY
H
In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...
