adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
The first attraction trailer for the new ride at Disneyland and Disney World‘s “Galaxy’s Edge” has arrived . . . and it looks so cool! Can’t wait to experience it. Click here to check out the trailer.
I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.
In Colorado’s canyons and mountain towns, cell service is often spotty or non-existent.The problem? Safety. I heard from one of our older customers recently that, before SmartTown (Wi-Fi roaming technology), she was afraid to walk her dog in the mornings. That if she’d fall, the only way she would survive is if someone would find her lying on the side of the road. Not cool.Now, with...
Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.
I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with having fun, on purpose.
To top it all off, I am a 3x All-American and Team USA triathlon Captain.