THE MANDALORIAN – OFFICIAL TRAILER (VIDEO)
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ADIDAS + BEYONCE: I PREDICTED IT (PDF)
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA
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Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
HUMAN-AI COLLABORATION MORE EFFECTIVE THAN EITHER WORKING ALONE: STANFORD STUDY
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In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...
LIVERPOOL RETURNS TO FINAL, A SHATTERED BARCELONA IN ITS WAKE
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There’s a famous soccer saying in Merseyside: You’ll Never Walk Alone. Under the leadership of Jurgen Klopp, Liverpool put together one of the best comebacks in sports history yesterday, sending Lionel Messi and his Barcelona side back to Spain, trophy-less. Click here for the full description of what it was like to be at Anfield.
