adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...
There’s a famous soccer saying in Merseyside: You’ll Never Walk Alone. Under the leadership of Jurgen Klopp, Liverpool put together one of the best comebacks in sports history yesterday, sending Lionel Messi and his Barcelona side back to Spain, trophy-less. Click here for the full description of what it was like to be at Anfield.
At Calix’s ConneXions Conference, I shared how our vision to end the digital divide in rural Colorado has grown beyond just internet access. It now includes connecting and protecting entire properties, towns, and regions. Click here to see my interview with Scott Neuman.
For years, Ive has been hugely influential to Apple’s hardware design and software development and deployment. Yesterday, he announced his departure from the company to start a new design firm. Without Ive, will Apple have the same focus on intelligent design? Steve Jobs described Ive as, “not just a designer. That’s why he works directly for me. He has more operational power than...
Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.
I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with having fun, on purpose.
To top it all off, I am a 3x All-American and represent Team USA internationally in duathlon.