THE MANDALORIAN – OFFICIAL TRAILER (VIDEO)
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ADIDAS + BEYONCE: I PREDICTED IT (PDF)
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
LEADING TEAM USA INTO THE TRIATHLON WORLD CHAMPIONSHIPS (PHOTOS)
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In my sixth World Championships, Team USA Triathlon COO, Tim Yount (second image), asked me to Captain our country delegation.What an absolute treat. Racing not just for myself. But for my country. For ideals. For freedom. Generations ago, USA welcomed my Opa, a Jewish boy who was the only one in his family to survive Nazi concentrations camps. Everyone else gassed. I wear the Stars and Stripes...
HUMAN-AI COLLABORATION MORE EFFECTIVE THAN EITHER WORKING ALONE: STANFORD STUDY (ARTICLE)
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In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...
NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA (ARTICLE)
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Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
CHOOSE YOUR OWN ALAMOSA ADVENTURER (VIDEO)
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Meet Alamosa’s newest mural, “Jade’s Alamosa Adventurer,” a 7-panel piece in Downtown Alamosa that celebrates local culture and tourism, encouraging interaction and online sharing through “selfie-stations.” What a treat to lead this effort – from initial design, to community fundraising, and through to execution. Check out the video below to see the...
