adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
At Jade Communications, we use a host of AI and machine learning technology to provide a better customer experience. Forbes is right; AI can improve network optimization, introduce robotic process automation (RPA), assist with fraud detection, and help drive predictive analytics. How can AI improve the customer experience in your industry? Full Article here.
At CES this year, Wi-Fi and Internet technology was discussed at great length. How do we improve the battery life of our devices? Increase router capacity? Deliver WiFi to parts of our homes that are currently unserved or underserved? The answer is WiFi 6 and at Jade Communications, we’re standardizing it in EVERY home.
Meet Alamosa’s newest mural, “Jade’s Alamosa Adventurer,” a 7-panel piece in Downtown Alamosa that celebrates local culture and tourism, encouraging interaction and online sharing through “selfie-stations.” What a treat to lead this effort – from initial design, to community fundraising, and through to execution. Check out the video below to see the...
Executive Presentation (5 min) of my Capstone Project at the Daniels College of Business, University of Denver
How can small, family-owned businesses compete against Amazon, Google, Facebook, Microsoft, and Apple? My suggestions…
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Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband and smart home technology space, taking Jade from a relatively unknown player to an internationally-recognized brand. I currently serve as Co-CEO.
I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.
To top it all off, I am America's top athlete in the duathlon (2022 - present), having represented Team USA in 7 World Championships, earned All-American honors 3x, and current Team USA Triathlon Captain.