Jordan Wehe

DISNEY’S BOX OFFICE STRATEGY (PDF)

In #business, #culture
September 15, 2019
1 Min read
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In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee), Lucasfilm in 2012 ($4.06 billion), BAM in in 2016 and 2017 ($2.58 billion) and 21st Century Fox in 2019 ($71.3 billion).

But does box office data support this strategy? Through a series of 17 statistical tests, including a multivariate regression model, the answer is…

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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By Jordan Wehe September 15, 2019
Jordan Wehe

I am a scientist turned marketer and currently serve as the CMO of Jade Communications, an internet and technology services provider in Southern Colorado.

I hold an MBA from the University of Denver, Daniels College of Business. Currently, my interests lie at the intersection of technology, marketing, sport and culture.

A native Coloradan, I enjoy playing soccer, running, cycling, skiing, traveling, drinking espresso, and competing for TeamUSA internationally in the duathlon. 2x All American.

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