Jordan Wehe

DISNEY’S BOX OFFICE STRATEGY (PDF)

In #business, #culture
September 15, 2019
1 Min read
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In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee), Lucasfilm in 2012 ($4.06 billion), BAM in in 2016 and 2017 ($2.58 billion) and 21st Century Fox in 2019 ($71.3 billion).

But does box office data support this strategy? Through a series of 17 statistical tests, including a multivariate regression model, the answer is…

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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AI IN BROADBAND/TELECOM

In #business, #technology
September 3, 2019
1 Min read
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At Jade Communications, we use a host of AI and machine learning technology to provide a better customer experience. Forbes is right; AI can improve network optimization, introduce robotic process automation (RPA), assist with fraud detection, and help drive predictive analytics. How can AI improve the customer experience in your industry? Full Article here.

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By Jordan Wehe September 15, 2019
Jordan Wehe

I am a scientist turned marketer and currently serve as the CMO of Jade Communications, an internet and technology services provider in Southern Colorado.

I hold an MBA from the University of Denver, Daniels College of Business. Currently, my interests lie at the intersection of technology, marketing, sport and culture.

A native Coloradan, I enjoy playing soccer, running, cycling, skiing, traveling, drinking espresso, and competing for TeamUSA internationally in the duathlon. 2x All American.

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