Jordan Wehe

NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA (ARTICLE)

In #business, #running, #sports, #technology
November 5, 2019
1 Min read
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Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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THE REAL ROI OF GOOD MARKETING (AUDIO)

In #business, #marketing
August 18, 2022
1 Min read
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What do Wi-Fi Wizards and Thai food have in common? You’ll have to listen to this episode to find out. I joined the juicer with the creative minds at Pivot to share how Jade’s fun-first messaging and light-headed brand personality drove real business impact and improved team morale. Get inspired to push the envelope.

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By Jordan Wehe November 5, 2019
Jordan Wehe

Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband and smart home technology space, taking Jade from a relatively unknown player to an internationally-recognized brand. I currently serve as Co-CEO.

I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.

To top it all off, I am America's top athlete in the duathlon (2022 - present), having represented Team USA in 7 World Championships, earned All-American honors 3x, and current Team USA Triathlon Captain.

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