Jordan Wehe

NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA

In #business, #marketing, #running, #sports, #technology
November 5, 2019
1 Min read
N

Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.

Read more

ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
A

adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

Read onRead later

HUMAN-AI COLLABORATION MORE EFFECTIVE THAN EITHER WORKING ALONE: STANFORD STUDY

In #science, #technology
November 23, 2019
1 Min read
H

In a recent study at the Stanford University School of Medicine, researchers found that radiologists augmented by AI outperformed both AI and humans working alone. The “human-in-the-loop” model, as denoted by the study, produced the “greatest diagnostic accuracy” of all the models, improving diagnosis and prognosis of patients. What implications does this have on the...

Read onRead later
By Jordan Wehe November 5, 2019
Jordan Wehe

I am a scientist turned marketer and currently serve as the CMO of Jade Communications, an internet and technology services provider in Southern Colorado.

I hold an MBA from the University of Denver, Daniels College of Business. Currently, my interests lie at the intersection of technology, marketing, sport and culture.

A native Coloradan, I enjoy playing soccer, running, cycling, skiing, traveling, drinking espresso, and competing for TeamUSA internationally in the duathlon. 2x All American.

Connect