adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...
At CES this year, Wi-Fi and Internet technology was discussed at great length. How do we improve the battery life of our devices? Increase router capacity? Deliver WiFi to parts of our homes that are currently unserved or underserved? The answer is WiFi 6 and at Jade Communications, we’re standardizing it in EVERY home.
Thinking about expanding business to Italy? Recruiting talent out of Italy? Read this first. This 4 page, C-level analysis includes a documented review of the country’s socio-cultural, economic, technological, and political environments as they relate to business. Enjoy!
I’ve worked in small to mid-sized businesses my whole life. Over and over, I’ve seen the same problem: small businesses leaders are too busy and/or too budget limited to build out a strong digital strategy. That’s why I created Altitude92 Creative Group, a digital agency dedicated to the plight of the small business.
Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.