Jordan Wehe

LEADING TEAM USA INTO THE TRIATHLON WORLD CHAMPIONSHIPS (PHOTOS)

In #culture, #sports
7 months ago
1 Min read
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In my sixth World Championships, TEAM USA Triathlon COO, Tim Yount (second image), asked me to Captain our country delegation.

What an absolute treat.

Racing not just for myself. But for my country. For ideals. For freedom. Generations ago, USA welcomed my Opa, a Jewish boy who was the only one in his family to survive Nazi concentrations camps. Everyone else gassed. I wear the Stars and Stripes for them.

Now, his grandson, a US citizen, captains Team USA into the World Championships. In the race, I finished top American and top 20 overall.

Biggest takeaway? We rise and fall to the level of training, not hope.

Jordan Wehe Team USA Cyclist
Edward Marx and Jordan Wehe arrive at Triathlon World Championships in Pontevedra, Spain

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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SMALL BROADBAND PROVIDERS OFFER CONNECTIVITY THROUGH ‘SMARTTOWNS’

In #business, #technology, #video
8 months ago
1 Min read
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In Colorado’s canyons and mountain towns, cell service is often spotty or non-existent.The problem? Safety. I heard from one of our older customers recently that, before SmartTown (Wi-Fi roaming technology), she was afraid to walk her dog in the mornings. That if she’d fall, the only way she would survive is if someone would find her lying on the side of the road. Not cool.Now, with...

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By Jordan Wehe 7 months ago
Jordan Wehe

Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.

I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.

To top it all off, I am a 3x All-American and Team USA triathlon Captain.

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