Jordan Wehe

PERSONALIZING THE INTERNET: MY PRESENTATION ON JADE’S WORK (VIDEO)

In #business, #technology, #video
August 2, 2022
1 Min read
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At Calix’s ConneXions Conference, I presented on the amazing work we’re doing at Jade in Southern Colorado to make the internet more personalized, more private, and more fun. Click here for full video.

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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WEHE BROTHERS USE DU DEGREES TO MODERNIZE FAMILY BUSINESS (ARTICLE)

In #business, #marketing, #technology
April 7, 2021
1 Min read
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After graduating with my MBA in brand strategy, I had several offers to join big, multinational companies and marketing agencies. But there’s something deeper about continuing the family legacy. Teaming up with my brother, Josh, we are taking our family telco (founded in 1926) into the modern century. We are 4th generation in our family to run this business. Read the article from the...

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DISNEY’S BOX OFFICE STRATEGY (PDF)

In #business, #culture
September 15, 2019
1 Min read
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In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee)...

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CHOOSE YOUR OWN ALAMOSA ADVENTURER (VIDEO)

In #business, #technology
September 7, 2024
1 Min read
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Meet Alamosa’s newest mural, “Jade’s Alamosa Adventurer,” a 7-panel piece in Downtown Alamosa that celebrates local culture and tourism, encouraging interaction and online sharing through “selfie-stations.” What a treat to lead this effort – from initial design, to community fundraising, and through to execution. Check out the video below to see the...

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By Jordan Wehe August 2, 2022
Jordan Wehe

Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.

I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.

To top it all off, I am America's top athlete in the duathlon (2022 - present), having earned All-American honors 3x, and current Team USA Triathlon Captain.

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