In Colorado’s canyons and mountain towns, cell service is often spotty or non-existent.The problem? Safety. I heard from one of our older customers recently that, before SmartTown (Wi-Fi roaming technology), she was afraid to walk her dog in the mornings. That if she’d fall, the only way she would survive is if someone would find her lying on the side of the road. Not cool.Now, with...
CONNECTING RURAL COMMUNITIES: A VISION FOR THE FUTURE (VIDEO)
At Calix’s ConneXions Conference, I shared how our vision to end the digital divide in rural Colorado has grown beyond just internet access. It now includes connecting and protecting entire properties, towns, and regions. Click here to see my interview with Scott Neuman.
CHOOSE YOUR OWN ALAMOSA ADVENTURER (VIDEO)
Meet Alamosa’s newest mural, “Jade’s Alamosa Adventurer,” a 7-panel piece in Downtown Alamosa that celebrates local culture and tourism, encouraging interaction and online sharing through “selfie-stations.” What a treat to lead this effort – from initial design, to community fundraising, and through to execution. Check out the video below to see the...
THE REAL ROI OF GOOD MARKETING (AUDIO)
What do Wi-Fi Wizards and Thai food have in common? You’ll have to listen to this episode to find out. I joined the juicer with the creative minds at Pivot to share how Jade’s fun-first messaging and light-headed brand personality drove real business impact and improved team morale. Get inspired to push the envelope.
PERSONALIZING THE INTERNET: MY PRESENTATION ON JADE’S WORK (VIDEO)
At Calix’s ConneXions Conference, I presented on the amazing work we’re doing at Jade in Southern Colorado to make the internet more personalized, more private, and more fun. Click here for full video.
WEHE BROTHERS USE DU DEGREES TO MODERNIZE FAMILY BUSINESS
After graduating with my MBA in brand strategy, I had several offers to join big, multinational companies and marketing agencies. But there’s something deeper about continuing the family legacy. Teaming up with my brother, Josh, we are taking our family telco (founded in 1926) into the modern century. We are 4th generation in our family to run this business. Read the article from the...
WIFI 6 IS HERE (FINALLY)!
At CES this year, Wi-Fi and Internet technology was discussed at great length. How do we improve the battery life of our devices? Increase router capacity? Deliver WiFi to parts of our homes that are currently unserved or underserved? The answer is WiFi 6 and at Jade Communications, we’re standardizing it in EVERY home.
NO QUESTION, GOOGLE BOUGHT FITBIT FOR YOUR HEALTH DATA
Google recently purchased FitBit at $7.35/share, giving the fitness and wearable tech company a valuation of $2.1 Billion. With an increasingly competitive IoT and digital health landscape, Google will try to compete in the wearables market via your FitBit data. Full article here.
DISNEY’S BOX OFFICE STRATEGY (PDF)
In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee)...
AI IN BROADBAND/TELECOM
At Jade Communications, we use a host of AI and machine learning technology to provide a better customer experience. Forbes is right; AI can improve network optimization, introduce robotic process automation (RPA), assist with fraud detection, and help drive predictive analytics. How can AI improve the customer experience in your industry? Full Article here.