Category#culture

LEADING TEAM USA INTO THE TRIATHLON WORLD CHAMPIONSHIPS (PHOTOS)

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In my sixth World Championships, TEAM USA Triathlon COO, Tim Yount (second image), asked me to Captain our country delegation.What an absolute treat. Racing not just for myself. But for my country. For ideals. For freedom. Generations ago, USA welcomed my Opa, a Jewish boy who was the only one in his family to survive Nazi concentrations camps. Everyone else gassed. I wear the Stars and Stripes...

DISNEY’S BOX OFFICE STRATEGY (PDF)

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In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee)...

BUSINESS IN ITALY (PDF)

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Thinking about expanding business to Italy? Recruiting talent out of Italy? Read this first. This 4 page, C-level analysis includes a documented review of the country’s socio-cultural, economic, technological, and political environments as they relate to business. Enjoy!

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

Head Wi-Fi Wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.

I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with bringing the fun back to the internet.

To top it all off, I am a 3x All-American and Team USA triathlon Captain.

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